A company's brand is like a person's reputation, cultivated through consistent, high-quality efforts. By undertaking challenging tasks and excelling at them, a brand can earn a stellar reputation. The Virgin Group exemplifies this with its distinctive and adventurous brand personality focused on innovation, customer experience, and a rebellious spirit.
The Client Branding Strategy
Operating in diverse sectors like airlines, telecom, health and wellness, and space travel, each Virgin venture embodies quality, innovation, and fun. Their creative customer-centric approach exceeds expectations, ensuring super positive interactions. Known for bold ventures like Virgin Galactic & unique experiences with Virgin Hotels, Virgin consistently pushes boundaries. The brand’s rebellious edge challenges industry norms, reflected in its marketing and overall ethos. Virgin maintains a playful, bold, and approachable voice, with a visual identity marked by its iconic red color and distinct logo. This unique strategy aligns all business practices with the brand’s core values, creating a unified and powerful brand reputation.
the challenges
Our design team collaborated with the Virgin Media Group, creating unique graphic solutions for their marketing campaigns, websites, and mobile applications. This partnership was crucial in helping Virgin become a leading player in the Middle East mobile communications market. Additionally, we've worked with industry giants like Amazon, Netflix, Spotify, Angami, Samsung, and Apple, providing graphic solutions for marketing campaigns that strengthened the connection between these companies and their customers.
Adaptable Web & Mobile Solution
The brand's rebellious style challenges industry norms, reflected in its marketing and overall ethos. Throughout our work, we discovered that using real people in graphic materials for advertising elicited a more robust response from users. We also found that promoting application and website features through digital devices proved more effective. We embraced this opportunity, creating unique email designs, graphic solutions for banners, collaboration teams with popular brands, 3D icons, and various elements for mobile apps, websites, and digital ads.
The Results
22%
Customer retention
Increased percentage of returning monthly visitors.
13,5%
Engagement rate
Significant increase active website users per month.
27%
Conversion rate
Conversion rate from marketing and email campaigns increased.
16%
Higher CTR
Substantial growth of click-through rates for key calls to action.
This holistic strategy aligns all business practices with alternative brand values, creating a unified and powerful brand reputation. Through our close cooperation, we helped establish Virgin's brand as the regional leader in telecommunications services. Our efforts in promotional materials, marketing campaigns, and graphic solutions for their digital platforms resulted in a 22% increase in Customer Retention, an 13,5% rise in Engagement Rate, and a 27% boost in user conversion and click-through rates was an increase in a 16%. Data measurements and analytics were conducted 30 and 60 days after the launch of the marketing campaigns. The outstanding results confirmed that the team has done groundbreaking work and is on the right track to achieving its goals.
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